Calm Collective is an anxiety-focused jewellery and wellness brand creating beautifully designed fidget jewellery for everyday life.

Having worked with the founders previously on the original brand, I was brought back to completely reimagine the identity as the business evolved. The goal was to create a more refined, premium and emotionally resonant brand while preserving the purpose that made Calm Collective so meaningful.

The refresh extended far beyond a new logo. I developed a complete visual system, including typography, colour palettes, logo architecture, packaging, photography direction, brand values and a comprehensive set of brand guidelines designed to support the next stage of the company's growth.