Full MoonAn intimate brand designed to bring couples closer together.
Full Moon was a concept brand created around intimacy, connection and bringing a little more spark into relationships. I developed the brand from the ground up, from the initial logo and visual identity through to brand guidelines, packaging concepts and product ideas designed to help couples connect in new ways.
The challenge was to create something that could feel sexy and provocative without becoming cliché or overly serious - building a brand that felt confident, playful and approachable.
Exploring the identity.
The project began with the logo, exploring a bold and slightly provocative visual direction with hot pinks, oranges and deep plum tones. From there, I built out the wider brand guidelines, defining the colour, typography, illustration and visual language.
Turning the identity into something physical.
From there, I explored how Full Moon could become something couples could actually experience together. I created concept packaging for the chocolates, including a hand-drawn illustration, alongside a set of cards with prompts ranging from emotional and romantic to adventurous and risqué - all designed to encourage different types of connection.
